Social Media Marketing Crash Course
Learn social media marketing fundamentals in this hands-on course. Discover how to develop audience insights, track competitors' social channels, and much more.
Who is this сourse for?
This course is designed for individuals in any industry who would like to develop a deeper understanding of social media best practices. The course material includes insights into the best tools to use when implementing social strategies.
What you’ll learn
Throughout this course, you'll develop an understanding of social media algorithms, competitor benchmarking, audience insights, influencer fundamentals, and measurement tactics.
Janet Machuka
Janet Machuka is a social media marketing strategist, digital marketing trainer, content creator, copywriter, influencer and one of the top leaders in the digital marketing industry with 6 years of experience. She has trained over 70+ corporate brands on social media marketing, building brands online and how to sell their products and services. Janet is the founder of Africa’s biggest marketing Twitter community, #AfricaTweetChat which has tapped into a 700+ million audience for the past 4 years. She founded ATC Digital Academy, an ed-tech startup for digital marketing courses. Additionally, she runs a marketing agency, Sparks Corporates.Course Structure
1
Social Media Marketing Fundamentals
1 video
13 minutes
2
Special Invite: Spotlight Conference by Semrush
1 video
1 minute
3
Understanding How Social Media Algorithms Work
1 video
14 minutes
4
Audience and Competitor Insights
1 video
18 minutes
5
Building your Organic Social Media Strategy
1 video
11 minutes
6
Influencer Marketing with Social Media
1 video
12 minutes
7
Measurement: Social Media Analytics
1 video
7 minutes
8
Congratulations!
1 video
1 minute
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