SEO Fundamentals Course with Greg Gifford

Brush up on the basics of SEO with this free and in-depth course from Semrush favourite Greg Gifford.

Who is this сourse for?

Whether you want to learn the basics of SEO or just want to brush up on certain topics - this free course is perfect for anyone. Upon course completion, you'll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

What you’ll learn

Brush up on your SEO basics with this fantastic FREE course from everyone's favourite expert, Greg Gifford, covering topics including on-page signals, technical SEO, SEO for mobile and more.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure

1

Search engines and how they work

In this lesson, prominent field expert Greg Gifford will walk you through the SEO basics -- how the Internet and search engines work.

1 video

4 minutes

2

Crawling, indexing, and ranking

In this lesson, you'll find out how Google crawls websites, puts them together into an index, and ranks indexed pages based on its algorithm.

1 video

3 minutes

3

Special Invite: Spotlight Conference by Semrush

The Semrush Spotlight Conference on October 30th in Amsterdam is coming!

1 video

1 minute

4

International SEO

1 video

4 minutes

5

SERP Layout

In this lesson, you'll learn about the elements that might show up on a SERP -- a search engine results page -- and find out what affects SERPs' appearance.

1 video

6 minutes

6

Intro

1 video

2 minutes

7

HTTPS

1 video

2 minutes

8

Site speed

1 video

3 minutes

9

Robots.txt and sitemaps

1 video

3 minutes

10

URLs

1 video

5 minutes

11

Duplicate content and rel='canonical'

1 video

3 minutes

12

Structured Data

1 video

3 minutes

13

Status Codes

1 video

3 minutes

14

Inspecting your site for an audit

1 video

3 minutes

15

Intro

1 video

3 minutes

16

Anchor text

1 video

3 minutes

17

Bad links

1 video

5 minutes

18

Link analysis

1 video

3 minutes

19

Link building

1 video

4 minutes

20

Intro

1 video

2 minutes

21

Keyword research

1 video

3 minutes

22

Writing and optimizing content

1 video

3 minutes

23

On-page elements

1 video

3 minutes

24

Intro

1 video

3 minutes

25

Responsive websites

1 video

3 minutes

26

Page speed, AMP, and PWAs

1 video

2 minutes

27

User experience focus

1 video

3 minutes

28

Other ranking signals

1 video

4 minutes

29

Intro

1 video

3 minutes

30

Local links and citations

1 video

4 minutes

31

Local content

1 video

3 minutes

32

Other local factors

1 video

5 minutes

33

Congratulations!

1 video

1 minute

Start the Course

Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.

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