Content Marketing Principles for Business
This hands-on course teaches the essential principles and business objectives of content marketing. You’ll discover ways to research, develop, and align appropriate content for your target audience.
Who is this сourse for?
This practical course gives learners an understanding of the fundamentals and business goals of content marketing. Focusing on how to research, create, and tailor the right content for the desired audience.
What you’ll learn
Throughout this course, you’ll learn how to research, develop, and align content for your audience. Additionally, you’ll gain insights into using tools available on Semrush that are effective in content research, development and measurement.
Chima Mmeje
Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies. She has worked with clients like Wix, Aura, Remitly and Skillshare. She's also the founder of the Freelance Coalition for Developing Countries, a nonprofit dedicated to providing free resources and mentorship for BIPOC professionals.Course Structure
1
What is content marketing and why is it important?
1 video
5 minutes
2
Special Invite: Spotlight Conference by Semrush
1 video
1 minute
3
Types of content marketing
1 video
11 minutes
4
Content-led SEO
1 video
25 minutes
5
How to create a content marketing plan
1 video
24 minutes
6
Measuring the success of your content marketing efforts
1 video
6 minutes
7
Congratulations!
1 video
1 minute
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