Free Online Courses to Advance Your Marketing Career
Learn proven tactics and strategies tried and tested by the best-in-class marketing experts.
Top Experts
100% Free
Valuable certification
A one-day accelerator for your marketing career
Join 500+ top marketers from around the world at Spotlight, Semrush's first-ever conference, October 30th in the beautiful city of Amsterdam. For every challenge you face, there's a marketer who has already solved it. For a limited time, snag 20% off on your tickets with discount code ACADEMY20.
New and Upcoming Free Courses and Webinars
SEO
Semrush Tools
Aleyda Solis
17 lessons
1 hour
Certification
International SEO
This FREE course will teach you how to unlock the power of International SEO and expand your reach across borders. We’ll guide you through key strategies, highlight common (and costly) mistakes to avoid, and introduce you to essential tools to elevate your global SEO efforts. Get ready to bring your business to the next level!
Career
Matthew Howells-Barby
9 lessons
1 hour
Certification
Leadership & People Management
Elevate your leadership skills with our course on effective people management. Gain a dynamic and practical approach to developing the skills necessary to lead teams with confidence and efficiency!
Content Marketing
Semrush Tools
Semrush Academy
3 lessons
36 minutes
Certification
How To Plan a Magnetic Content Strategy Using Semrush
Unlock the secrets of a compelling Semrush-driven content strategy. Learn to captivate your audience with strategic keyword selection, in-depth planning, and optimized content that acts as an irresistible magnet for increased website traffic and reader engagement.
Paid Advertising
Marketing
Tim Cameron-Kitchen
6 lessons
1 hour
Certification
Digital Advertising 101
Master the art of building a digital advertising strategy in this comprehensive course. Set objectives, profile your audience, analyze competitors, choose effective channels, create resonant content, allocate budget, and diagnose underperformance.
Paid Advertising
Semrush Tools
Semrush Academy
4 lessons
36 minutes
Certification
How to Craft High-Impact Digital Advertising Campaigns Using Semrush
Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.
Popular Online Courses and Webinars
Course
Business
Content Marketing
Social Media
E-commerce
Semrush Tools
Marketing
Sales
20 lessons
1 hour
Certification
Influencer Marketing Campaigns for Beginners
Influencer marketing is one of the most effective marketing strategies today. It's also hard to get right. In this free course, Nicole Ponce, Head of Influencer Marketing at Semrush, shares her simple and effective method for planning and launching an influencer marketing campaign that drives results. This course also includes a bonus lesson on Employee Advocacy Programs by marketing expert Kate Busby.